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Using Marketing Techniques To Promote Business
Nowadays, businesses that better use persuasion techniques are more successful than those who don’t even though their products might not be of as high quality or if they are of higher quality, they are very slightly better than their competitors who don’t use marketing techniques to get into users’ brain.
Basically, these techniques that brands use are trying to manipulate users in some way.
Please tell me is there anything wrong with this? And what are the boundaries that one must not cross from Islamic perspective.
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1 Reply
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Using Marketing Techniques To Promote Business
updated 1 year, 1 month ago
2 Members
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1
Reply
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The principle is very simple. Everything immoral is forbidden in Islam. Of course, this includes lies and deception. Marketing techniques that make use of such practices are therefore impermissible. There is, however, no harm in using ethical marketing techniques to promote one’s business.
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Okay, JazakAllah
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