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Beating The Better Competitor Companies Through Marketing
Suppose there are two companies, company A and B. A makes a much better quality product while B makes a good quality product and both sell what they claim. Company B simply improves their branding to make them look unique and stand out from other competitors and their sales rise.
Company B is selling what they claim but since they are perceived to be better than company A (even though their product is not as good), people are buying more from them due to their better branding.
Company B sells what they claim but is beating the competitors by means other than improving the product a deception?
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1 Reply
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Beating The Better Competitor Companies Through Marketing
updated 12 months ago
2 Members
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No, this is marketing not deception. If the company is not lying to its customers regarding specification of their product then there is no deception. Such a marketing if done without actually maintaining the said quality of the product in long-term then it won’t last for long because customers will realize this fact and eventually start moving to a different supplier.
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